” My My My! ” is by Troye Sivan ( Troye Sivan Mellet ), the South African-born Australian singer, songwriter, actor and internet star.
Born in Johannesburg, South Africa, Troye Sivan’s family emigrated when he was just two years old to Australia due to South Africa’s rising crime.
Known as Australia’s version of Justin Bieber, he performed on the Channel Seven Perth Telethon in 2006, 2007 and 2008.
He has performed in theatre and starred in a variety of films including X-Men Origins: Wolverine and Boy Erased, the 2018 American biographical drama starring Nicole Kidman and Russell Crowe.
His first EP, Dare To Dream, was released Independently on CD and digital format in June 2007 and featured five cover versions, including ” Over the Rainbow “, a song performed by actress Judy Garland in the movie The Wizard of OZ.
To date, Troye Sivan has released two Studio albums, for Extended Plays and sixteen singles.
” My My My! ” was released on the 10th of January 2018 under the record label Universal Music Australia.
The song was written by Troye Sivan, Brett Leland McLaughlin ( known professionally as Leland ), James Alan Ghaleb and Oscar Görres, who also produced the single.
Oscar Görres who also uses the name OzGo, is a Swedish record producer, songwriter and musician. Born in Stockholm, Sweden, on the 20th of March 1986, he has worked with a variety of recording artists including Britney Spears, Taylor Swift, Maroon 5, Alcazar, Cher Lloyd, Adam Lambert and the Vamps.
The song, which is about liberation, freedom, love and throwing off inhibition, was taken as the lead single from Troye Sivan’s second studio album, Bloom.
The album, released on the 31st of August 2018, features guest appearances from Ariana Grande and Gordi, the Australian singer and songwriter.
Bloom made its debut at number three on the ARIA Albums Chart in Troye Sivan’s native Australia, making it his highest-charting studio album there.
In the United States, the album peaked at number four on the 15th of September 2018 and to date has spent six weeks on the Billboard 200.
In the United Kingdom, Bloom entered the UK Albums Chart on the 13th of September 2018 at number fifty-seven, peaking at number ten. It has spent one week in the Top Ten and two weeks in the Top 100.
It also reached the Top Ten in the Czech Republic, Ireland and New Zealand.
” My My My! ” received positive reviews from the music press. Melanie D Griffiths, writing for amnplify.com.au called it an ” amiable summer pop song .” Adding that it ” steps it up a level with a song imbued with a sense of pop and a palpable optimism. ” In his review for Variance Magazine, Jonathan Robles called the single ” an absolutely perfect pop gem. ”
The accompanying music video was directed by Grant Singer, the Los Angeles-based music video, film and commercials director.
His big music video break came after he directed a video for the 2012 Promo ” How Long Have You Known? ” by DIIV, the American rock band.
Since then Grant Singer has gone on to work with many artists including The Weeknd, Zayn Malik, Taylor Swift, Ariana Grande and Skrillex.
The video features a warning at the beginning ” This video may potentially contain seizure triggers for those with photosensitive epilepsy. Viewer discretion is advised. ”
Filmed on location at an industrial space near Los Angeles, it features the singer dancing in an empty warehouse and equally empty streets. He is joined by some shirtless men including Brody Blomqvist, a porn star and male model.
At the time of writing, the video has been viewed 44 million times on YouTube.
” My My My! ” became a commercial success for Troye Sivan. In the United States, the single peaked at number eighty on the 27th of January 2018 and to date has spent one week on the Billboard Hot 100.
Other Billboard Chart positions are one on the US Dance Club Songs and twenty-four on the Mainstream Top 40.
In the United Kingdom, the single entered the UK Singles Chart on the 25th of January 2018 at number thirty-eight. It has spent one week in the Top Forty and eight weeks in the Top 100.
In Belgium ( Flanders and Wallonia ), the single topped the charts. It has peaked inside the Top Forty in Mexico, New Zealand, Czech Republic, Hungary, Ireland, Latvia, Scotland, Slovakia and Slovenia.
( Chart positions are approx, the song may move up or down on the chart )
BillBoard Hot 100 Highest Chart Position: 80
UK Highest Chart Position: 38
Official Website: Troyesivan.com
FaceBook Page: Facebook.com/troyesivan
Wikipedia Page: Wikipedia.org/TroyeSivanMale Artists my my mymy my my troye sivantroye sivan