” Send My Love (To Your New Lover) ” is by Adele ( Adele Laurie Blue Adkins ), the English singer-songwriter. After a friend posted a demo by Adele on Myspace in 2006, she was signed by XL Recordings.
Adele’s debut Album, 19, was a huge success when released in 2008. In the United States, the Album is certified 3x Platinum and 7x Platinum in the United Kingdom.
The song was written by Adele, Max Martin and Shellback; the latter two produced the single. Max Martin ( Martin Karl Sandberg ) is a Swedish songwriter, record producer and singer. He has worked with many artists including the Backstreet Boys, Britney Spears and NSYNC. He wrote “…Baby One More Time”, the hit single for Britney Spears.
Shellback ( Karl Johan Schuster ) is a 2x Grammy Award-winning Swedish songwriter, record producer and musician. Along with Max Martin, Shellback has worked with some of the biggest names in music.
” Send My Love (To Your New Lover) ” was released on the 16th of May 2016 in a digital format by record label XL ( Beggars Group ) and taken as the third single from Adele’s Album, 25.
In 2015 the Album sold 17.4 Million copies making it the best-selling Album in the World, as of June 2016 sales have exceeded 20 Million. With such huge sales of a physical Album, many believed Adele had halted the decline in sales of CDs in favour of streaming or digital downloads.
The uptempo pop song begins with Adele saying ” Just the guitar. OK, cool “. The guitar intro was played by Adele along with the backing vocals on the track. Shellback played the percussion and did the programming.
Lyrically Adele talks about being virtuous and forgiving towards an ex-lover so she can find closure and move on. The beginning of the song, Adele shows sorrow for the end of the past love and talks about how her lover wronged her during their relationship.
As Adele progresses through the song’s lyrics, she forgives him and shows she will move on. The chorus is where she sends her regards to her ex-lovers new love and her blessing to their relationship.
Adele described the track as a ” happy you’re gone ” song. In an interview the British newspaper The Guardian, she called the song a ” f*ck-you song ” to an ex she had dated between the man who inspired her award-winning Album, 21, and her husband, Simon Konecki.
The accompanying music video was filmed in London, England. Director of the video was American Patrick Daughters. The Grammy-nominated director has worked with a variety of artists including Kings of Leon, Muse, Snow Patrol, Mika and Depeche Mode.
Patrick’s video for the song 1234 by Canadian indie pop singer-songwriter Feist ( Leslie Feist ) consisted of one single continuous tracking shot. In 2008 the video was nominated for a Grammy in the Best Short Form Music Video category.
” Send My Love (To Your New Lover) ” was a commercial success for Adele. In the United States, the song debuted at number seventy-nine on the Billboard Hot 100 Chart but dropped out of the chart a week later. After the release of the video, it re-entered the chart and eventually peaked at number eight. The song spent a total of twenty-seven weeks on the chart there.
In the United Kingdom the song entered the UK Singles Chart on the 2nd of June 2016 and reached a peak of number five, it spent two weeks in the Top Ten and a total of twenty-three weeks on the UK chart.
BillBoard Hot 100 Highest Chart Position: 8
UK Highest Chart Position: 5
Other Countries Highest Chart Positions: Argentina (Monitor Latino) 5, Australia (ARIA) 13, Austria (Ö3 Austria Top 40) 14, Belgium (Ultratop 50 Flanders) 4, Belgium (Ultratop 50 Wallonia) 3, Brazil (Billboard Brasil Hot 100) 7, Canada (Canadian Hot 100) 10, Czech Republic (Singles Digitál Top 100) 16, Finland Download (Suomen virallinen latauslista) 14, France (SNEP) 45, Germany (Official German Charts) 31, Greece Digital Songs (Billboard) 9, Guatemala (Monitor Latino) 7, Hungary (Single Top 40) 14, Ireland (IRMA) 7, Israel (Media Forest) 2, Italy (FIMI) 40, Mexico Airplay (Billboard) 15, Netherlands (Dutch Top 40) 13, Netherlands (Single Top 100) 32, New Zealand (Recorded Music NZ) 4, Poland (Polish Airplay Top 100) 2, Portugal (AFP) 34, Romania (Media Forest) 7, Scotland (Official Charts Company) 4, Slovenia (SloTop50) 5, South Africa (EMA) 3, South Korea International Chart (Gaon) 23, Spain (PROMUSICAE) 45, Sweden (Sverigetopplistan) 28, Switzerland (Schweizer Hitparade) 18
Official Website: Adele.com
FaceBook Page: Facebook.com/adele
Wikipedia Page: Wikipedia.org/AdeleFemale Artists adeleadele Send My LoveSend My Love