” Sugar Baby Love ” is by the Rubettes, the 1970s English pop band. The song was written by Wayne Bickerton and Tony Waddington. Production for the song was by Wayne Bickerton.
The song was released as the group’s debut single in January 1974 by record label Polydor and taken from their debut album, Wear it’s ‘at.
” Sugar Baby Love ” was recorded around 1.30am at Lansdowne Recording Studios in Lansdowne House at Holland Park in London during 1973. The studio which played host to the likes of Rod Stewart, Acker Bilk, Bryan Ferry, Sex Pistols and the Dave Clark Five, was later converted into expensive apartments.
Wayne Bickerton ( Arthur Ronald Bickerton ) along with fellow English songwriter Tony Waddington had been working together writing songs for many years. Their most successful song before the Rubettes was ” Nothing But a Heartache ” for the all-female group The Flirtations, the song reached number fifty-one in the UK and number thirty-four in the US in 1968.
They wrote many songs and offered them to various artists, who rejected them. During the early 70s, Wayne Bickerton and Tony Waddington co-wrote and produced a demo tape for ” Sugar Baby Love “. They originally intended to submit it as an entry in the Eurovision Song Contest but instead decided to offer it to the English rock and roll revival group, Showaddywaddy, who turned down the offer to record the song.
The hired session musicians liked the song and asked if they could record it as a single, it was agreed they could as long as they formed a group to do so.
With the newly formed group came the need for a name, the Rubettes was chosen because it sounded American and fitted precisely with the doo-wop style of music the group played.
The lead vocals were sung by Paul Da Vinci ( Paul Leonard Prewer ), including the distinctive high falsetto for which the song has become famous. He also provided the lead vocals for the B side of the single ” You Could Have Told Me “.
Although Paul provided the lead vocals, he never appeared with the group due to him signing a recording contract for another label.
The big break for the group came when The Sparks work permit fell through for their appearance on the British music TV show Top of The Pops. The Rubettes were invited on even though ” Sugar Baby Love ” at the time remained outside of the top 50. Once they appeared on the show, the sales for the song took off, and a steady climb to the top became a reality.
” Sugar Baby Love ” was a commercial success for the Rubettes. In the United States, the song reached a peak at number thirty-four on the Billboard Hot 100 and spent ten weeks on the chart there.
Outside of the United States, the song reached the top spot in many countries including Germany, Switzerland, the Netherlands, Austria, Belgium and Australia.
In the United Kingdom, the single entered the UK Singles Chart on the 4th of May 1974 and reached Number One; it remained at the top for four weeks. The song spent six weeks in the Top Ten and a total of ten weeks on the UK chart.
BillBoard Highest Chart Position: 34
UK Highest Chart Position: 1
Other Countries Highest Chart Positions: Germany 1, Switzerland 1, the Netherlands 1, Austria 1, Belgium 1, Australia 1, South Africa 2, Norway 2
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