Sugar Sugar The Archies



” Sugar Sugar ” is by the Archies, the invented cartoon band. The song was written by Jeff Barry ( also produced ) and Andy Kim.
Jeff Barry is an American pop music songwriter, singer and record producer. He, along with his then-wife Ellie Greenwich and Phil Spector, wrote some of the most successful records of the 1960s including ” Do Wah Diddy Diddy “, ” Then He Kissed Me “, ” Be My Baby “, ” Chapel of Love ” and ” River Deep – Mountain High “.
Andy Kim ( Andrew Youakim ) is a Canadian pop rock singer and songwriter. He had a US Number One with ” Rock Me Gently ” in 1974.
” Sugar Sugar ” was released on the 24th of May 1969 by record label Calendar and re-released in July 1969 by record label Kirshner. The song was taken from The Archies second album, Everything’s Archie.
The bubblegum pop song was performed by a fictional cartoon teen group who appeared in the cartoon series The Archie Show. Produced by Filmation, the series was based on comic books called Archie, created in 1941 by Bob Montana.
The group was the idea of Don Kirshner, who had earlier been responsible for the Monkees TV shows. He found real performers too tricky to manipulate and felt cartoon characters were much more straightforward.
Don brought in studio musicians and two session singers for the project. Ron Dante on lead vocals with Toni Wine and Andy Kim adding backing vocals. Toni sang the line ” I’m gonna make your life so sweet “.
The three singers used multitracking to give the illusion it was Archie, Betty, Veronica, Jughead, Moose and their friends singing together.
Toni Wine didn’t get involved in further singles like ” Jingle Jangle ” and ” Who’s Your Baby ” because she was unhappy at not being paid royalties for the three million-selling ” Sugar Sugar “.
Don played the single to radio station executives without revealing the name of the group behind it. After weak sales for their previous single ” Feelin’ So Good ( S.k.o.o.b.y-D.o.o. ) ” which reached number fifty-three on the Billboard Hot 100 in the United States, he didn’t want to reveal the fact it was the same fictitious group. He revealed the identity of the group only after he got a positive reaction from most of the DJs.
” Sugar Sugar ” was a huge commercial success. In the United States, the song reached Number One on the Billboard Hot 100 and held the top spot for four weeks. It spent a total of twenty-two weeks on the chart there. The Archies knocked ” Honky Tonk Women ” by The Rolling Stones from the top.
In the United Kingdom, ” Sugar Sugar ” reached Number One on the 25th of October 1969 and spent eight weeks at the top.
The song has become one of the biggest selling singles ever with sales exceeding 6 million worldwide. ” Sugar Sugar ” is widely considered to be the most produced recording in music history. The Missouri based cereal company called Post Cereal put millions of the records on the back of their Super Sugar Crisp cereal boxes.

BillBoard Highest Chart Position: 1

UK Highest Chart Position: 1

Other Countries Highest Chart Positions: Australia (Kent Music Report) 5, Austria (Ö3 Austria Top 40) 1, Belgium (VRT Top 30 Flanders) 1, Canada (RPM 100 Singles) 1, Denmark (Tracklisten) 2, France (SNEP) 14, Germany (Official German Charts) 1, Ireland (IRMA) 1, Italy (FIMI) 12, Netherlands (Dutch Top 40) 3, Norway (VG-lista) 1, Spain (AFYVE) 1, Switzerland (Schweizer Hitparade) 2

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